Behind the label

It is indisputable. It is becoming urgent to consume fashion in an eco-responsible and sustainable way. The notion of slow-fashion is part of a more global current of slow-life. That of slowing down. The Covid crisis and the confinements will only have consolidated this notion of slow-life and this need to live in slow motion.

The big fast-fashion groups still have a bright future ahead of them. It is a (sad) reality. But little by little, other voices are heard. And that's good. Thanks to social networks, young brands, creators or activists and alternative media prove to us day after day that it is possible to reconcile fashion and ethical approach.

Far be it from us to enter into the debate, but we cannot ignore that fast-fashion is an often obscure model that is based on maintaining inequalities. Let us remember that buying at a low price has a cost, and not the least: a cost for the planet and a cost for man when we think of working conditions devoid of social rights.

 

Behind the price


So yes, it's a truth, producing in France is expensive. But at Louvé Paris we think it's worth it. Our pieces are made to last over time. For this, we choose as much as possible timeless prints that do not go out of style and that you will not get tired of. Wardrobe essentials that cross the seasons. Of course, we will sometimes fall for bolder prints, but we promise, we will be reasonable. Our desire is above all to offer clothes that you will wear for a very long time.

Choosing a more responsible fashion involves in particular the use of more ecological and better quality raw materials. But not only. Equally important is respect for the human rights and working conditions of the people who make our clothes. A local production is the assurance that all these criteria are respected.

 

Behind the product


When you choose to do 100% made in France, sourcing is sometimes an obstacle course! But once again we are faithful to our approach and we imagine our collection according to the materials that we unearth and not the reverse. So yes, sometimes it's frustrating but we don't give up, and we try to find a more environmentally friendly alternative.

VISCOSE ECOVERO®: More transparency and traceability

ECOVERO® labeled viscose is an ecological material. Its manufacture is close to that of Tencel, as it is also a chemical artificial fiber produced using wood pulp and solvents. The final fabric is an ecological, strong and breathable viscose, also comparable to silk.

The wood used for ECOVERO® fibers comes from sustainable forests, FSC (Forest Stewardship Council) or PEFC (Pan European Forest Certification) certified. Lenzing is completely transparent about the sources of the purchased wood.

WHAT IS THE DIFFERENCE BETWEEN AN ECOVERO® VISCOSE AND A CLASSIC VISCOSE?

As you may have guessed, ECOVERO® viscose is more environmentally friendly than conventional viscose. Indeed, water consumption and emissions are halved with ECOVERO™ viscose. In addition, with ECOVERO™ viscose, the transformation process follows strict rules imposed by the European Union. Having a piece in ECOVERO™ viscose means having exact knowledge of its origin, the manufacturing conditions, but also integrating a more responsible approach to the environment.

OUR ECO-RESPONSIBLE LABELS

FOREST STEWARDSHIP COUNCIL

Sustainable forest management. Certification that allows sustainable forest management. It is a chain of custody that guarantees product traceability, from the forest to the store.

ECOVERO: FOR AN ECO-FRIENDLY VISCOSE

Use of sustainable wood sources (FSC) and less water-intensive production.

OEKO-TEX STANDARD 100

Label that guarantees the non-toxicity of products for the body and the environment. It is an international control and certification system. This is a guarantee of safety for the consumer.

STEP BY OEKO-TEX

STEP: Sustainable Textile Production.

Certification that aims to implement production processes that respect the environment in the long term. management of chemicals and water management), improve health and safety and promote socially responsible working conditions at production sites.

MADE IN GREEN

 

 

The assurance that textiles are safe for the health of consumers and also produced in a sustainable and socially responsible way.

 

 

GLOBAL RECYCLED STANDARD

International standard that not only certifies the recycled content of a product but also verifies compliance with environmental and social criteria. All the links in the chain must be certified to guarantee traceability and the content of recycled elements in the finished product.

ORGANIC CONTENT STANDARD

International standard that guarantees the organic nature of textiles from the harvesting of raw materials to labeling.

BETTER COTTON INITIATIVE

World organization whose objective is to produce cotton that is better for the environment (water management) and for people (decent working conditions).